Every customer gets a response, even while you're on the tools
Average increase in booked jobs in the first month
Time reclaimed from calls, follow-ups, and manual entry
Built for businesses with non-stop calls.
Interview your assistant now. She will contact customers and run your CRM so you don't have to.
Interview Tracey for free
Tracey will call you and answer questions, explain her capabilities, or roleplay as your very own AI receptionist.
One comprehensive platform.
An AI assistant and a CRM that runs itself, so you don't have to.
Meet Tracey.
Your AI receptionist, CRM manager, and follow-up specialist — all in one.
Customer calls
- Answers every call 24/7 — no voicemail, no missed jobs
- Qualifies the lead and explains your services automatically
- Books into your calendar and logs every detail to your CRM
While you work
- Clusters nearby jobs to cut drive time
- Handles calls, SMS, and emails while you're on the tools
- Moves jobs through your pipeline as work progresses
After the job
- Sends the invoice and follows up on payment automatically
- Chases unconfirmed quotes before they go cold
- Asks for a review — and logs the response
A CRM that fills itself in.
Run it from the dashboard, the in-app chat, or just message Tracey on WhatsApp.
- One message moves a job, sends a quote, or closes a lead
- Chat drives the CRM — Tracey handles the form-filling
- Your whole pipeline, accessible by message
A full-featured CRM, built for the way trades actually work.
Frequently asked.
Earlymark is one platform with two halves: an AI voice assistant called Tracey and a CRM that fills itself in. Tracey answers every call and text 24/7, qualifies leads, books jobs and sends quotes — and every conversation she has is logged straight into the CRM as a contact, job, quote or invoice. The CRM gives you the traditional pipeline, scheduling, inbox, invoicing and analytics you'd expect, but you can also run the whole thing by chat or by messaging Tracey on WhatsApp. Built for trade and service businesses who want the admin handled without hiring more staff.
Tracey is the AI assistant that lives inside Earlymark. She picks up your calls, replies to your texts and WhatsApp messages, qualifies leads against your rules, books jobs into your calendar, sends quotes and invoices, and chases payments. You stay in control: pick draft mode, approval mode, or full auto, and Tracey works within whatever guardrails you set.
Your business number simply forwards to Tracey when you're unavailable — or always, if you prefer. She answers professionally in your business name, gathers job details, answers common questions about your services and pricing, and logs everything straight into your CRM. She can also provide quotes and book appointments on the spot, based on the rules and availability you've set.
Most businesses are live within a day. When you sign up, Tracey interviews you about your business — your services, pricing, availability, and preferences — in a natural conversation. No forms to fill in, no spreadsheets. Once that's done, she's ready to start answering calls and managing your pipeline.
Earlymark is built for any trade or service business — plumbers, electricians, builders, landscapers, cleaners, HVAC technicians, pest controllers, locksmiths, painters, and more. If you're running jobs and need someone to handle the phones and admin, Tracey can help.
Absolutely. You're in full control. Set approval rules so Tracey asks before confirming a quote above a certain value. Customise how she introduces herself, what she says about your services, and when she escalates to you. You can review every conversation in your inbox and override anything at any time. Tracey works within the guardrails you set.
Not at all. Earlymark is designed for busy tradies and business owners, not software engineers. You talk to Tracey in plain English — just like texting — and she handles the rest. There's no complex setup, no spreadsheets to fill in, and no training required. If you can send a text message, you can run Earlymark.
Earlymark is A$30/month (or A$24/month billed annually, saving 20%) plus 10¢ per call minute or text — so you only pay for what you use. That covers the full platform: AI calls, SMS, CRM, scheduling, and your dedicated AU mobile number. Visit our pricing page for full details.